Crederity (www.crederity.com) is looking for someone with proven capability in building a consumer internet brand in a new category. A smart, capable, and most of all a person who has entrepreneurial mindset. This is a middle management role and the candidate will be reporting to the head of Marketing and Product Management.
About Crederity:
Crederity (www.crederity.com) is a venture funded US & India based Web 2.0 start up that builds tools to help individuals and businesses establish trust in a world where what is good on the surface and what is good in reality are not necessarily the same. Crederity has developed some products to certify and verify the integrity and value of credentials.
Automated twitter account verification for US users was one of the recent products from Crederity which you can try out here
Crederity was incubated in the Wharton School of Business as a distinguished Wharton SBDC VIP company, and was also a Wharton Business Plan Competition Semi-finalist in 2004-2005.Crederity’s founders along with the other members of the team and the board of advisors are leveraging their past experience and expertise to build Crederity into the guaranteed trust builder on Internet.
Your responsibilities will include:
Candidate Overview-
Crederity (www.crederity.com) is looking for someone with proven capability in building a consumer internet brand in a new category. A smart, Capable, and most of all a person who has entrepreneurial mindset. This is a middle management role and the candidate will be reporting to the head of Marketing and Product Management.
Roles & Responsibilities:
Define and handle ATL/BTL marketing activities for Crederity, executing BTL brand building activities, consumer brand management, co-ordination with advertising agencies, field team, product launch, merchandising, display, handle exhibitions and trade shows and co-ordination with online marketing and product teams.
Identify user and brand engagement touch points which will increase the adoption of Crederity services among consumers.
Work closely with sales, marketing, business development and define marketing points for B2B and B2C services of Crederity in India and US.
