• Work with product manager closely to evolve the portal – iRefr.com.
• Conduct Email and SMS campaigns to build user base.
• Design and execute innovative campaigns to drive traffic and activity.
• Build relationships with popular bloggers and media to get online and offline media coverage
• Conduct customer research surveys by talking to iRefr.com users
• Identify consumer needs and convert them into features on the portal.
• Manage the portal back end to ensure that online community remains involved. This will also include sending daily mails to users.
• Use social media tools like Facebook, Orkut, Linkedin, Twitter and google groups to reach out to new users.

0-2

• You really “Get the internet” and have been an avid user of new internet tools.
• You have what people call the “Business sense”
• You are keen to work in start-up / small company and be a part of the exciting growth curve.
• You are excited about consumer behaviour, marketing, brand building and keep thinking of new ways of luring consumers.
• You have excellent written and spoken communication
• An analytical approach to problem solving
• Graduate in any stream
• Experience is no Bar, Freshers if they fit the profile are welcome.

Graduation and above